It is no surprise that the media is having an adverse effect on today’s culture. The question is; How much of what we buy, listen to, look at and consume, is actually of any worth to us?
So, our first culprit… PING! The Microwave Oven.
It was first sold in 1947 and since that time, the Microwave has become an essential tool in most households. The truth about microwaving food and it’s effects on our health, aren’t advertised at all, though. Instead, we are told, revolutionary functions, sleek designs and usability, can change our lives – literally!
Microwaving food can instantly change our heart rate.
A study conducted by Dr. Magda Havas, found that microwaving food subjects us to 2.4GHz of radiation. Although said radiation is ‘safe’, by federal standards, the effects of microwaving food have been known to immediately change our heart rate.
This post isn’t about Microwaves, though.
Unbelievably we have only skimmed over the issue of microwaving food and the adverse effects it can have on our health – this isn’t our main focus. Really, what we are wanting to discuss is, your opinion on how misguided and blind we have become.
- 91% of adults use Social Media.
- The average consumer’s attention span is 8 seconds – that is 1 second less than a Goldfish.
- Diamonds are not rare or valuable, the reason they are high in value is due to a marketing campaign by DeBeers, in order to sell more engagement rings.
- In Japan it is tradition to order KFC for Christmas Dinner, this is thanks to a successful marketing campaign from over 40 years ago. It was so successful, that KFC demanded a two month waiting list for their food, at Christmas.
- In 1948 it was said that within the US alone, 48 Gallons of Coffee was consumed per person, per year. This has changed, in today’s terms, it is about 23 Gallons. This is due to marketing companies in the 1970’s labelling soda and sugar filled drinks as ‘healthy’ and coffee as poison, that caused adverse effects to the human body. Soda is now the leading cause of diabetes and obesity.
The above list is only a demonstration of how powerful marketing can be. The media and it’s convincing ways, are literally enslaving us to their products. We desire and want more every time.
We are avid users of Apple products, the usability, the design – but really, if we remove ourselves for a second and actually look at the logo – it is an apple with a bite out of it! Not to be absurd in any way but thinking back, we all know the story of how sin came into the world – through a bitten apple.
Genesis 3:1-13 (ERV)
1 The snake was the most clever of all of the wild animals that the Lord God had made. The snake spoke to the woman and said, “Woman, did God really tell you that you must not eat from any tree in the garden?” 2 The woman answered the snake, “No, we can eat fruit from the trees in the garden 3 but there is one tree we must not eat from. God told us, ‘You must not eat fruit from the tree that is in the middle of the garden. You must not eve touch that tree, or you will die.'” 4 But the snake said to the woman, “You will not die. 5 God knows that if you eat the fruit from that tree, you will learn about good and evil and then you will be like God!” 6 The woman could see that the tree was beautiful and the fruit looked so good to eat. She also liked the idea that it would make her wise. So she took some of the fruit from the tree and ate it. Her husband was there with her, so she gave him some of the fruit and he ate it. 7 Then it was as if their eyes opened and they saw things differently. They saw that they were naked. So they got some fig leaves, sewed them together and wore them for clothes. 8 During the cool part of the day, the Lord God was walking in the garden. The man and the woman heard Him and they hid among the trees in the garden. 9 The Lord God called to the man and said, “Where are you?” 10 The man said, “I heard you walking in the garden and I was afraid. I was naked, so I hid.” 11 God said to the man, “Who told you that you were naked? Did you eat fruit from that special tree? I told you not to eat from that tree!” 12 The man said, “The woman you put here with me gave me fruit from that tree, so I ate it.” 13 Then the Lord God said to the woman, “What have you done?” She said, “The snake tricked me, so I ate the fruit.”
We understand, ‘fruit’, doesn’t necessarily mean ‘apple’ and the specifics of said fruit, are not stated in the passage. That in mind, it’s not really the specifics of the fruit we are discussing here but the symbolism of taking a bite from fruit and what that represents – the knowledge of God.
Previous to eating the fruit, Eve did not know shame but through the power of deception, the snake manipulated Eve’s choices. This made Eve blind to what was good for her and opened her eyes to incorrect possibilities. This isn’t dissimilar to the marketing we come across in today’s world.
So the question still remains; Is the media and it’s marketing campaigns, making us blind to what is good, though suggestion and temptation? and; Are we choosing to be blind on a daily basis? Do we buy into this false pretence that our lives will change, if we buy the newest fridge freezer, microwave or smartphone, for example? .. Probably – Yes. But maybe not always for the better!